Top 5 Beauty Retail Apps in Poland: Q2 2023 Performance

In Q2 2023, the top beauty retail applications in Poland showed varied performance in terms of downloads and active users. Here is a summary of their trends based on Sensor Tower data.

Sephora - Poprzednia wersja displayed fluctuating weekly downloads, starting from 9.7K at the end of March and experiencing a dip to 4.5K by the end of May, before bouncing back to 9.8K in mid-June. The weekly active users saw a slight decline from 37.3K at the beginning of the quarter to 31.1K by early June, followed by a rise to 39.5K by mid-June.

Douglas.pl - Perfumeria experienced a peak in weekly downloads at 11.7K in mid-April, followed by a decline to around 4.0K towards the end of June. Weekly active users peaked at 53K in early April, and then gradually decreased to 38.5K by the end of June.

Notino: profumi e cosmetici saw a significant spike in weekly downloads, reaching 13.9K in mid-April, followed by a general decline to roughly 3.0K by the end of June. The weekly active users peaked at 34.3K in mid-April and saw fluctuations throughout the quarter, ending at 23.1K.

flaconi had relatively stable but low weekly downloads, with the highest being 552 in mid-May. The weekly active users fluctuated slightly, with a peak of 6.1K in mid-May, before settling around 5.4K by the end of June.

Lush Fresh Handmade Cosmetics had minimal weekly downloads, peaking at 205 in mid-June. The weekly active users showed a slight increase from 142 at the end of March to 183 in mid-June, ending the quarter at 159.

For more detailed insights and data, visit Sensor Tower.